Most people demand two things from their coffee - that it gives them a boost and that it tastes the way they want.
Let's talk about that boost first. Sometimes you want caffeine, sometimes you don't. We carry both kinds, in a wide range of flavors.
So - what makes a coffee flavorful?
Three things create a great cup of coffee - the origin of the bean, the care and precision with which the bean is handled from seed to green bean and the way it is roasted.
Our local roaster has a world-class coffee plantation with exacting quality standards for both the cultivation, picking and handling of the green beans he grows as well as the others he sources from all over the world. As a result, only consistently shaped and sized green beans with smooth surface areas get to the roaster, which allows them to roast more evenly. Finally, he uses exacting roasting profiles to ensure a consistent roast every time.
Coffee origin - the terroir of where it is grown - also significantly impacts the flavor of the bean.
There are three major coffee-growing regions in the world: The Americas, Africa and Asia. Green beans from each of these locations have their own distinctive characteristics.
- Americas: these coffees vary from light to heavy body and have balanced notes of brightness (orange peel), fruit (blackberry or black currant) and floral (orange blossom).
- Africa: renowned for their lively and intense fruit notes of citrus orange peel, blackberry & blueberry.
- Asia (Indonesia): consisting of over 13,000 islands, Indonesia produces coffees with very full body, but very low acidity.
Precise roasting also ensures that a light, medium or dark roast does not hide the specific flavors from each region. For example, the medium roasting profile for our Costa Rican La Minita Viennese brings out the balanced notes of blackberry and floral with a note of dark molasses. A lighter roast profile coaxes out the orange peel and blueberry notes of our Ethiopian Yirgacheffe. We classify our coffees by the way they are roasted.
So - how do you choose? Many people are intensely loyal to one coffee flavor profile they love. We can guarantee you'll consistently get that same flavor in every bag we deliver. But - if you feel like experimenting - you'll be able to discover a whole new world of flavors - even in coffees you think you've tasted before.
You’ll taste the flavor and adventure in each cup.